Kennel & Co. is a family-owned pet food company that makes healthy, all-natural, and cutting-edge
dog and cat food chews and treats. Two childhood friends who just wanted the best for their pets
founded the company. It has now grown into a family of over 100 individuals, offering over 50
different types of food, treats, and chews. They consider pets to be members of the family, and as
such, only the best products should be used on them. Their purpose is to provide pet owners with
products on which they can trust and feel good about giving to their animal family members.
Clients wanted a visually appealing, user-friendly website with an industry-specific design.
Furthermore, Kennel & Co. wanted to focus on SEO optimization because they wanted to rank better on
Google to boost their ROI. Unfortunately, their website was clogged with material, making it
difficult for users to navigate.
During the discovery phase, we set numerous goals for the redesign by interacting with key
stakeholders and performing a detailed study of their present website. One goal was to boost
interactivity and the amount of time visitors spent on the website. Another goal was to boost the
number of repeat visits by providing them a reason to come back to the website. The third goal was
to make it simple for visitors to choose the right item for their pet and urge them to buy it.
One of the things we noticed during the investigative process was the crucial role Kennel & Co. had
in educating pet owners about what was best for their dogs by providing a range of material on their
blog. Unfortunately, the blog's design was unappealing, crowded, and confusing, making it difficult
for users to access fresh content.
We can assist you with everything – whether you need a brand-new website design or want to
redesign your existing one to make it more user-friendly. Complete the form below to
reinvent the website for your company.
2029 Century Park East Century Plaza Towers, Suite 400N, Los Angeles, CA, 90067